CHIVAS REGAL

A Regal brand, delivered to 35 international markets from a single Enterprise WordPress instance. Supported by a dedicated team of Total Onion Developers, QA Analysts, Platform Managers, Scrum Masters, and Product Owners.

In collaboration with…

An excellent development team never sits apart from the wider business. From the start we put the emphasis on team collaboration, ensuring that the development process is an integrated part of the design and UX exploration.  

And sites like Chivas are never “finished”, they need to be able to adapt and evolve, for each individual market, often in unexpected ways. They need to be robust, adaptable, and capable of delivering new and exciting user experiences months, or years, after they are launched. In-house teams, like Total Onion, can continue to deliver way after build-and-be-gone agencies have fled the scene.  

Internationalised from the start

Multinationals are, by definition … well, multi national. So why is internationalisation so often an after thought? For the Chivas website it was baked in from the initial conception to the go-live. From font choices that allowed for the widest of language variants, to the CDN with the broadest coverage.  

We delivered, and continue to support, a system that is built for local markets to use, translation agencies to integrate with, and with the flexibility to extend beyond its initial scope. All while being fast and responsive globally.  

We understand local market challenges and build accordingly. Mexico can’t have images of people holding a glass of whisky? No problem, we can swap images out on a market-by-market basis. Germany needs to have double opt-in confirmation on newsletter sign-ups. Done, it’s nothing we’ve not seen before. If you need a dedicated team to take on a challenging site, get in touch and let’s have a chat. We build exceptional teams, and exceptional work follows naturally from that.