Ballantine’s stands as a timeless emblem of Scotch whisky craftsmanship, rooted in a legacy that spans over two centuries. Embracing a philosophy of inclusivity, Ballantine’s welcomes enthusiasts from around the world to experience its range of whiskies, celebrating moments of connection and camaraderie. So when they needed a team to rebuild the website from the ground up, Total Onion stepped up.
Built for scale
With 1.1 million unique users per annum, across 23 global markets, Ballantine’s needed a site that can cope with the load, especially during big product launches, promotions, and competitions.
Not just a whisky
Ballantine’s isn’t just a fine whisky, it’s also a lifestyle brand, synonymous with cutting edge music scene, and renown for it’s interesting partnerships; from RZA to Borderlands. The Brand team need a platform that allows them to run free with ideas, collaborations, competitions, and partnerships, without the need for developer involvement. The powerful, modular Athena system allows just that; local markets are then empowered to take the brand further.
If your brand could benefit from a fluid, extensible, and powerful platform, built to empower your brand team, drop us a line and let’s have a chat.